How 10 leading brands are transforming their business models with circular economy principles
What 10 brands have adopted circular business models?A circular business model aims to keep products and materials useful for longer through repair, reuse, refurbishment, remanufacturing, and recycling. It also asks a commercial question: can a company earn revenue from maintaining what already exists, rather than relying only on the sale of new products?The following 10 brands have introduced significant shifts in their product design processes, client service methods, and used merchandise recovery strategies. None of them achieves full circularity. Nevertheless, their journeys illustrate the potential of this methodology alongside the ongoing effort needed to curb waste and the reliance on…
