Month: May 2025

To appeal to consumers, enterprises such as Amazon and Zoom have been emphasizing their corporate social responsibility (CSR) initiatives through comprehensive reports.These reports allow businesses to showcase their initiatives benefiting employees, customers, communities, and the environment—highlighting objectives beyond profit generation. Research indicates that CSR disclosures are linked to increased sales.As a marketing professor, this connection led to an intriguing inquiry: Are the extra sales generated by CSR disclosures attracting new clients, or are they merely enhancing purchases from the current customer base?In a recent study analyzing several hundred Chinese companies, a colleague and I sought to answer this question. Our…

The Role of Education in Corporate Social Responsibility (CSR)Education plays an instrumental role in shaping the landscape of Corporate Social Responsibility (CSR), influencing not only how corporations address social issues but also how they prepare future leaders to understand and implement responsible business practices. Given the increasing awareness and emphasis on sustainable practices and ethical governance, it is imperative to explore the multifaceted relationship between education and CSR in detail.Comprehending CSR and Why It MattersCSR represents a company's commitment to manage the social, environmental, and economic effects of its operations responsibly and in line with public expectations. As part of…

What does Sustainability-Based Progress mean? The idea of sustainable development has become increasingly important over the past few decades, embodying a comprehensive strategy that seeks to harmonize human advancement with the preservation of the natural world. Fundamentally, the goal of sustainable development is to address the necessities of today without undermining the capabilities of future generations to fulfill their own requirements. This concept, well-known from the Brundtland Report of 1987, emphasizes the linkage between environmental, social, and economic systems. The Three Pillars of Sustainable Development Understanding Sustainability Understanding Sustainability Sustainable development is frequently depicted as being upheld by three linked…